About me
I want to connect and create meaning, with experiences that fulfill and bring satisfaction to everyone involved.
I enjoy dealing with different challenges and discovering solutions, being able to explore new paths and unravel problems. Design allows me to seek what is essential and be in constant change, opening new perspectives and creating new experiences.
My story
Since childhood I have enjoyed creating projects and testing different ideas, whether to solve everyday problems or to make art.
I chose to study engineering to learn how to better structure my projects, but I missed having more contact with human subjectivity.
I switched to architecture and urban planning seeking new perspectives, and fell in love with the complexity and beauty that each project carries, shaping our reality and experiences without losing logic and structure.
When I discovered experience design, I realized it was a space where I could focus on what fascinates me most: unraveling complex processes into simple, pleasant structures to use, with the human being at the center of decisions.
It brings me great pleasure to facilitate and simplify complex and confusing situations, and to see how much these solutions improve the lives of the people around me. I believe form follows function, yet without losing the uniqueness and subjectivity that surrounds it.
How I work
01
Mapping
Product, people, market, and constraints
02
Planning
Scope, flows, and architecture aligned to users and technology
03
Foundation
Design system, wireframes, and validation with the technical team
04
Build
All screens, flows, and states fully specified
05
Maintenance
Implementation follow-up, metrics, and iteration